BuyPink Fund is an independent funding initiative that channels the power of your everyday online purchases directly into breast cancer research.
Applying Leverage to Scale
We operate with a light, transparent structure, designed to maximize impact and minimize overhead. By integrating affiliate revenue models with charitable scientific funding, we aim to become the leading philantropic contributor to breast cancer research institutions across North America.
Traditional fundraising relies on donations and activities that have a cost to their participants. We believe in a complementary model that integrates consumer activity with charitable funding - a zero cost to the contributor philosophy that empowers the community throught their online purchases.
By understanding how to leverage charitable action within strategic affiliate partnership structures, 3% of purchases made by BuyPink users will be directed to leading breast cancer research efforts. There are no extra costs for our users and no dilution of impact of the funding we generate.
